by Jennifer Curley | March 11, 2019
With an infinite number of channels and tactics to choose from, it is often hard to determine which strategies will have the greatest impact. Organizations must build a communications plan that targets their goals, engages their audience and ties back to their mission. The good news is that communications solutions are flexible, so you can […]
by Jennifer Curley | February 26, 2019
Today’s associations are faced with a number of unique business challenges and limited resources to solve them. Whether your biggest challenge is engaging your members, driving growth, or navigating the world of advocacy in an uncertain climate, strategic communications can help you achieve your objectives. These solutions are flexible and can be implemented in ways […]
by Greg Wilson | October 30, 2018
Surprise litigation, product liability, data breach, congressional oversight, workplace misconduct, fraud, federal rules violations, technological failure, a groundswell of social media backlash – each one incites a different fear factor. In the blink of an eye, years of trust carefully built can vanish. At Curley Company, our approach to crisis communications is simple: No surprises. […]
by Jennifer Curley | May 9, 2018
Public trust in the media is low (or so says 90% of what we read on the internet). In DC, where newsfeeds are flooded with politics, policy and excessive clickbait, it’s even worse. For those trying to establish themselves as a trusted source in DC, cries of “fake news” (whether real or unfounded) are creating […]
by Greg Wilson | March 14, 2018
Crisis preparedness is a necessity for every PR lead–whether you work for a company, trade association, membership organization or nonprofit. And, it makes no difference whether your organization is big or small. If you don’t have a crisis PR plan, stop, and read this post first. And if you haven’t thought about a social or digital […]
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