by Jonathan Rick | March 24, 2016
What PR agencies can learn from news organizations. The hard drive of every PR pro is crammed full of them. The inbox of every reporter is groaning from them. Even as pundits predict their passing, the market for them in Google AdWords is competitive and costly. What are they? News releases. Unloved but ubiquitous, the […]
by Greg Wilson | April 2, 2014
The call usually comes at the end of the day. Sometimes it’s a voicemail message left in the wee hours of the morning that we retrieve at first light, around 6:00am. It always sounds the same, something like: “Houston, we have a problem.” And so begins a relationship with a new client seeking our crisis […]
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