Crisis Strategies for Communicators

Greg Wilson by Greg Wilson | October 30, 2018

Surprise litigation, product liability, data breach, congressional oversight, workplace misconduct, fraud, federal rules violations, technological failure, a groundswell of social media backlash – each one incites a different fear factor. In the blink of an eye, years of trust carefully built can vanish.

At Curley Company, our approach to crisis communications is simple: No surprises.

Crisis preparedness is about building efficiency. Build a crisis team. Create a crisis checklist. Practice responses. Communicating how you’re managing a crisis, and remediating the underlying issues, is critical to maintaining reputation.

Because it’s not a matter of if a crisis will happen, but when. Are you prepared?

Download our e-book here.