Search ‘Brand & Reputation Management’
Crisis Preparation 101: Preventing & Preparing for AG Inquiries and Investigations

Crisis Preparation 101: Preventing & Preparing for AG Inquiries and Investigations

Greg Wilson by Greg Wilson | May 1, 2019

As state attorneys general (AGs) continue to increase their enforcement activity and impact on corporate operations, it’s vital that companies in all industries build a crisis management plan for potential AG inquiries. We sat down with Drew and Andrew Ketterer of Ketterer & Ketterer , a firm that concentrates its practice in helping organizations build […]

Digital Reputation Management: Do You Have a Plan?

Digital Reputation Management: Do You Have a Plan?

Caitlin Donahue by Caitlin Donahue | April 29, 2019

Increasingly, our clients are turning to us to help build, protect and manage their online reputation. If your organization has any kind of digital presence, public criticism is par for the course. It’s not a matter of “if” you will experience a digital reputational crisis, it’s a matter of when. We are living in a […]

Communications Tactics That Push Your Business Forward

Communications Tactics That Push Your Business Forward

Jennifer Curley by Jennifer Curley | March 11, 2019

With an infinite number of channels and tactics to choose from, it is often hard to determine which strategies will have the greatest impact. Organizations must build a communications plan that targets their goals, engages their audience and ties back to their mission. The good news is that communications solutions are flexible, so you can […]

5 Questions To Ask To Hone Your Brand Aesthetic

5 Questions To Ask To Hone Your Brand Aesthetic

Sean Johnson by Sean Johnson | January 7, 2019

  In the digital age, organizations need to remember that your audience doesn’t just hear your message, they see it too. Brand aesthetic is a vital element of brand identity that often goes overlooked. An image that speaks to your audience can make all the difference between a user clicking on your content or scrolling […]

Crisis Strategies for Communicators

Crisis Strategies for Communicators

Greg Wilson by Greg Wilson | October 30, 2018

Surprise litigation, product liability, data breach, congressional oversight, workplace misconduct, fraud, federal rules violations, technological failure, a groundswell of social media backlash – each one incites a different fear factor. In the blink of an eye, years of trust carefully built can vanish. At Curley Company, our approach to crisis communications is simple: No surprises. […]