by Jennifer Curley | October 16, 2017
My first job out of college was working in the mailroom of a U.S. Senate office. The Senator received 10,000 pieces of mail a week. Anyone who has spent time working on Capitol Hill has been on the receiving end of a postcard campaign, logging thousands of identical messages to document constituent “sentiment” on a […]
by Jennifer Curley | September 5, 2017
Fifteen years ago, I took a leap of faith, hung my name on the door and started my own public relations agency. Hitting this milestone reminds me of everything I have learned while building and running a successful agency, and what it means for the next fifteen and our continued growth. Creating a Client-Centric Agency […]
by Greg Wilson | April 19, 2017
The recent and ongoing United Airlines PR crisis provides a valuable lesson for all companies in assessing their crisis vulnerabilities and level of preparedness, especially in the age of social media. Yes, the United crisis is ongoing–it’s not over yet for our friends that fly the friendly skies. They have one or more lawsuits still […]
by Caitlin Donahue | March 30, 2017
Last year, New York Times reporter Ross Douthat tweeted that “Politics is downstream from culture, which is downstream from Mark Zuckerberg.” With nearly 80 percent of online Americans using Facebook, according to a recent Pew Research Center report, his point is hard to argue. We are living in a digital world full of emojis, hashtags […]
by Emma Jekowsky | December 19, 2016
You may know Alexander Hamilton as the face of the $10 bill, but the founding father without a father also had a serious knack for public relations. Here are the top five lessons we learned from the musical inspired by his life: “Who tells your story?” Thoughtfully crafting compelling messaging and a powerful narrative can propel […]
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