Search ‘Brand & Reputation Management’
Going Local: Engaging Stakeholders at the Corner of State & Main

Going Local: Engaging Stakeholders at the Corner of State & Main

Jennifer Curley by Jennifer Curley | March 9, 2017

Action in the States Last week, attorneys general from across the country converged on Washington for the annual meeting of the National Association of Attorneys General (NAAG), on the heels of the National Governors Association’s meetings a few days prior. It serves to remind us that while there is still so much uncertainty about policy […]

17 Tips for Rebranding

17 Tips for Rebranding

Emma Jekowsky by Emma Jekowsky | July 6, 2016

When we rebranded last year, we came away with a refreshed brand, a new website, and a lot of lessons learned. We’re not a branding agency, but we did pick up some knowledge about how a small PR firm in particular can tackle a rebrand successfully. When the rebrand process was complete, our President & […]

The 13 Worst Mistakes Everyone Makes When Drafting a News Release

The 13 Worst Mistakes Everyone Makes When Drafting a News Release

Jonathan Rick by Jonathan Rick | March 24, 2016

What PR agencies can learn from news organizations. The hard drive of every PR pro is crammed full of them. The inbox of every reporter is groaning from them. Even as pundits predict their passing, the market for them in Google AdWords is competitive and costly. What are they? News releases. Unloved but ubiquitous, the […]

The Road to Rebranding

The Road to Rebranding

Shelby Barnes by Shelby Barnes | January 4, 2016

As a strategic communications and marketing expert, when a client asks for my help on a corporate branding project, I’m honored to be part of such an intimate journey. When that client is also an expert in strategic communications and storytelling — like the team at Curley Company — I’m both honored and impressed. I’m […]