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Crisis Strategies for Communicators

Crisis Strategies for Communicators

Julie Crimmins by Julie Crimmins | October 30, 2018

Surprise litigation, product liability, data breach, congressional oversight, workplace misconduct, fraud, federal rules violations, technological failure, a groundswell of social media backlash – each one incites a different fear factor. In the blink of an eye, years of trust carefully built can vanish. At Curley Company, our approach to crisis communications is simple: No surprises. […]

What’s Your Video Strategy?

What’s Your Video Strategy?

Julie Crimmins by Julie Crimmins | June 18, 2018

First Video Killed the Radio Star, now it’s winning the internet. Did You Know… One-third of online activity is spent watching video. You’re 53 times more likely to show up first on Google if you have a video embedded on your website. Social video generates 1200% more shares than text and images combined. By 2019, […]

Is Fake News Hurting Your Reputation in DC?

Is Fake News Hurting Your Reputation in DC?

Jennifer Curley by Jennifer Curley | May 9, 2018

Public trust in the media is low (or so says 90% of what we read on the internet). In DC, where newsfeeds are flooded with politics, policy and excessive clickbait, it’s even worse. For those trying to establish themselves as a trusted source in DC, cries of “fake news” (whether real or unfounded) are creating […]

One of the biggest mistakes in PR? Taking a positive crisis for granted.

One of the biggest mistakes in PR? Taking a positive crisis for granted.

Julie Crimmins by Julie Crimmins | March 14, 2018

Crisis preparedness is a necessity for every PR lead–whether you work for a company, trade association, membership organization or nonprofit. And, it makes no difference whether your organization is big or small. If you don’t have a crisis PR plan, stop, and read this post first. And if you haven’t thought about a social or digital […]

Going Local: Engaging Stakeholders at the Corner of State & Main

Going Local: Engaging Stakeholders at the Corner of State & Main

Jennifer Curley by Jennifer Curley | March 9, 2017

Action in the States Last week, attorneys general from across the country converged on Washington for the annual meeting of the National Association of Attorneys General (NAAG), on the heels of the National Governors Association’s meetings a few days prior. It serves to remind us that while there is still so much uncertainty about policy […]