by Jennifer Curley | May 9, 2018
Public trust in the media is low (or so says 90% of what we read on the internet). In DC, where newsfeeds are flooded with politics, policy and excessive clickbait, it’s even worse. For those trying to establish themselves as a trusted source in DC, cries of “fake news” (whether real or unfounded) are creating […]
by Greg Wilson | March 14, 2018
Crisis preparedness is a necessity for every PR lead–whether you work for a company, trade association, membership organization or nonprofit. And, it makes no difference whether your organization is big or small. If you don’t have a crisis PR plan, stop, and read this post first. And if you haven’t thought about a social or digital […]
by Jennifer Curley | March 9, 2017
Action in the States Last week, attorneys general from across the country converged on Washington for the annual meeting of the National Association of Attorneys General (NAAG), on the heels of the National Governors Association’s meetings a few days prior. It serves to remind us that while there is still so much uncertainty about policy […]
by Emma Jekowsky | July 6, 2016
When we rebranded last year, we came away with a refreshed brand, a new website, and a lot of lessons learned. We’re not a branding agency, but we did pick up some knowledge about how a small PR firm in particular can tackle a rebrand successfully. When the rebrand process was complete, our President & […]
by Jonathan Rick | March 24, 2016
What PR agencies can learn from news organizations. The hard drive of every PR pro is crammed full of them. The inbox of every reporter is groaning from them. Even as pundits predict their passing, the market for them in Google AdWords is competitive and costly. What are they? News releases. Unloved but ubiquitous, the […]
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