17 Tips for Rebranding

Emma Jekowsky by Emma Jekowsky | July 6, 2016

When we rebranded last year, we came away with a refreshed brand, a new website, and a lot of lessons learned. We’re not a branding agency, but we did pick up some knowledge about how a small PR firm in particular can tackle a rebrand successfully.

When the rebrand process was complete, our President & CEO Jennifer Curley and our SVP & Creative Director Greg Wilson presented this to other PR firm owners at PRSA’s Counselors Academy Conference in May. We thought it might help some of them with a future rebrand, and hopefully it can help others too.

The biggest takeaways that stuck with us were to make time for ourselves, and to treat ourselves like a client. Check out the rest of our 17 tips for rebranding below!


17 Tips