by Jennifer Curley | March 11, 2019
With an infinite number of channels and tactics to choose from, it is often hard to determine which strategies will have the greatest impact. Organizations must build a communications plan that targets their goals, engages their audience and ties back to their mission. The good news is that communications solutions are flexible, so you can […]
by Sean Johnson | January 7, 2019
In the digital age, organizations need to remember that your audience doesn’t just hear your message, they see it too. Brand aesthetic is a vital element of brand identity that often goes overlooked. An image that speaks to your audience can make all the difference between a user clicking on your content or scrolling […]
by Greg Wilson | October 30, 2018
Surprise litigation, product liability, data breach, congressional oversight, workplace misconduct, fraud, federal rules violations, technological failure, a groundswell of social media backlash – each one incites a different fear factor. In the blink of an eye, years of trust carefully built can vanish. At Curley Company, our approach to crisis communications is simple: No surprises. […]
by Caitlin Donahue | June 18, 2018
First Video Killed the Radio Star, now it’s winning the internet. Did You Know… One-third of online activity is spent watching video. You’re 53 times more likely to show up first on Google if you have a video embedded on your website. Social video generates 1200% more shares than text and images combined. By 2019, […]
by Jennifer Curley | May 9, 2018
Public trust in the media is low (or so says 90% of what we read on the internet). In DC, where newsfeeds are flooded with politics, policy and excessive clickbait, it’s even worse. For those trying to establish themselves as a trusted source in DC, cries of “fake news” (whether real or unfounded) are creating […]
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