by Caitlin Donahue | April 29, 2019
Increasingly, our clients are turning to us to help build, protect and manage their online reputation. If your organization has any kind of digital presence, public criticism is par for the course. It’s not a matter of “if” you will experience a digital reputational crisis, it’s a matter of when. We are living in a […]
by Jennifer Curley | March 11, 2019
With an infinite number of channels and tactics to choose from, it is often hard to determine which strategies will have the greatest impact. Organizations must build a communications plan that targets their goals, engages their audience and ties back to their mission. The good news is that communications solutions are flexible, so you can […]
by Sean Johnson | January 7, 2019
In the digital age, organizations need to remember that your audience doesn’t just hear your message, they see it too. Brand aesthetic is a vital element of brand identity that often goes overlooked. An image that speaks to your audience can make all the difference between a user clicking on your content or scrolling […]
by Greg Wilson | October 30, 2018
Surprise litigation, product liability, data breach, congressional oversight, workplace misconduct, fraud, federal rules violations, technological failure, a groundswell of social media backlash – each one incites a different fear factor. In the blink of an eye, years of trust carefully built can vanish. At Curley Company, our approach to crisis communications is simple: No surprises. […]
by Caitlin Donahue | June 18, 2018
First Video Killed the Radio Star, now it’s winning the internet. Did You Know… One-third of online activity is spent watching video. You’re 53 times more likely to show up first on Google if you have a video embedded on your website. Social video generates 1200% more shares than text and images combined. By 2019, […]
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