Search ‘Brand & Reputation Management’
The 13 Worst Mistakes Everyone Makes When Drafting a News Release

The 13 Worst Mistakes Everyone Makes When Drafting a News Release

Jonathan Rick by Jonathan Rick | March 24, 2016

What PR agencies can learn from news organizations. The hard drive of every PR pro is crammed full of them. The inbox of every reporter is groaning from them. Even as pundits predict their passing, the market for them in Google AdWords is competitive and costly. What are they? News releases. Unloved but ubiquitous, the […]

The Road to Rebranding

The Road to Rebranding

Shelby Barnes by Shelby Barnes | January 4, 2016

As a strategic communications and marketing expert, when a client asks for my help on a corporate branding project, I’m honored to be part of such an intimate journey. When that client is also an expert in strategic communications and storytelling — like the team at Curley Company — I’m both honored and impressed. I’m […]