by Greg Wilson | November 1, 2019
November 1st is Author’s Day—what a perfect time to discuss a topic that comes across our desk, as public relations professionals, more often than you might expect. Establishing thought leadership is of critical importance for our clients—especially for their C-suite executives. Nothing says ‘thought leader’ more than authoring the definitive book on a trendy business […]
by Greg Wilson | October 3, 2019
“I’m too busy doing what’s already on my plate.” “This is the way we’ve always done it.” “We’re understaffed so we couldn’t even implement a new idea no matter how great it is.” These are the most typical responses we hear when asking association PR teams about their commitment to brainstorming new and different ways […]
by Greg Wilson | May 1, 2019
As state attorneys general (AGs) continue to increase their enforcement activity and impact on corporate operations, it’s vital that companies in all industries build a crisis management plan for potential AG inquiries. We sat down with Drew and Andrew Ketterer of Ketterer & Ketterer , a firm that concentrates its practice in helping organizations build […]
by Greg Wilson | October 30, 2018
Surprise litigation, product liability, data breach, congressional oversight, workplace misconduct, fraud, federal rules violations, technological failure, a groundswell of social media backlash – each one incites a different fear factor. In the blink of an eye, years of trust carefully built can vanish. At Curley Company, our approach to crisis communications is simple: No surprises. […]
by Greg Wilson | March 14, 2018
Crisis preparedness is a necessity for every PR lead–whether you work for a company, trade association, membership organization or nonprofit. And, it makes no difference whether your organization is big or small. If you don’t have a crisis PR plan, stop, and read this post first. And if you haven’t thought about a social or digital […]
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