by Jennifer Curley | May 9, 2018
Public trust in the media is low (or so says 90% of what we read on the internet). In DC, where newsfeeds are flooded with politics, policy and excessive clickbait, it’s even worse. For those trying to establish themselves as a trusted source in DC, cries of “fake news” (whether real or unfounded) are creating […]
by Jennifer Curley | April 4, 2018
The traditional boundaries between PR, marketing and advertising are gone – especially in Washington, DC. From congressional staff and lobbyists to trade and interest group execs – people are seeking and consuming content from a variety of platforms every day. Good communicators no longer use a siloed approach for their communications strategies. Instead, they capitalize on […]
by Caitlin Donahue | February 28, 2018
The short answer? Everything. With news of Russia’s interference in the 2016 election and hollers of “fake news” coming from both sides of the aisle, social media platforms have been forced to do what they do best: evolve. Mark Zuckerberg made a resolution earlier this year to “Fix Facebook” by “…making sure that time spent […]
by Emma Jekowsky | December 19, 2016
You may know Alexander Hamilton as the face of the $10 bill, but the founding father without a father also had a serious knack for public relations. Here are the top five lessons we learned from the musical inspired by his life: “Who tells your story?” Thoughtfully crafting compelling messaging and a powerful narrative can propel […]
by Emma Jekowsky | June 29, 2016
Our President and CEO Jennifer Curley sat down with digital creative agency 4Site Interactive Studios for a podcast discussion on executing events in D.C. Jennifer talked with 4Site about how to rise above the noise in a cluttered environment and earn attention for your event. She also shared various strategies for telling the story of […]
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