by Julie Crimmins | March 31, 2026
How to measure who matters in today’s fragmented media landscape For years, communications teams relied on a familiar shorthand: land the story in the “right” outlet and influence would follow. Big legacy brand. Big audience. Big impact. That shortcut no longer holds. The latest layoffs at The Washington Post are only the most visible signal […]
by Julie Crimmins | February 2, 2026
What healthcare communicators need to know as AI becomes the first stop for patient information AI is rapidly becoming the first stop in the patient journey, with millions of Americans using ChatGPT to interpret symptoms, prepare for appointments, and navigate a complex healthcare system. This shift is changing expectations, increasing misinformation risks, and reshaping reputation […]
by Ken Buraker | January 28, 2026
AI is now a primary reader of organizational content, shaping how people discover, understand, and interpret it. To succeed, organizations must balance content that connects with people and content structured for AI systems to interpret accurately. This requires clear narratives, consistent language, structured information, and a renewed focus on human-first storytelling. AI is also an […]
by Julie Crimmins | March 13, 2019
1. Crisis PR for the PAC Brand The importance of building the PAC brand within an organization has never been more important. The anti-PAC movement is afoot – and employee and trade association PACs are under attack from members of Congress and presidential candidates alike. PAC professionals are putting their crisis management hats on to […]
by Julie Crimmins | January 7, 2019
In the digital age, organizations need to remember that your audience doesn’t just hear your message, they see it too. Brand aesthetic is a vital element of brand identity that often goes overlooked. An image that speaks to your audience can make all the difference between a user clicking on your content or scrolling […]
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