by Caitlin Donahue | May 8, 2019
Recently, we surveyed members of a Fortune 500 PAC to identify their benefit preferences and help shape overall PAC communication strategy. The results w ere both surprising and informative and can be useful to any PAC professional. We’ve pulled together the top three key findings, as well as tactics any PAC can incorporate to help […]
by Greg Wilson | May 1, 2019
As state attorneys general (AGs) continue to increase their enforcement activity and impact on corporate operations, it’s vital that companies in all industries build a crisis management plan for potential AG inquiries. We sat down with Drew and Andrew Ketterer of Ketterer & Ketterer , a firm that concentrates its practice in helping organizations build […]
by Caitlin Donahue | April 29, 2019
Increasingly, our clients are turning to us to help build, protect and manage their online reputation. If your organization has any kind of digital presence, public criticism is par for the course. It’s not a matter of “if” you will experience a digital reputational crisis, it’s a matter of when. We are living in a […]
by Caitlin Donahue | March 13, 2019
1. Crisis PR for the PAC Brand The importance of building the PAC brand within an organization has never been more important. The anti-PAC movement is afoot – and employee and trade association PACs are under attack from members of Congress and presidential candidates alike. PAC professionals are putting their crisis management hats on to […]
by Jennifer Curley | March 11, 2019
With an infinite number of channels and tactics to choose from, it is often hard to determine which strategies will have the greatest impact. Organizations must build a communications plan that targets their goals, engages their audience and ties back to their mission. The good news is that communications solutions are flexible, so you can […]
DOWNLOAD THE E-BOOK
Enter your email address below to download the e-book.
WANT THE LATEST INSIGHTS?
Click the below to subscribe and stay up-to-date.