by Jennifer Curley | December 4, 2019
Strategic planning is the single most important thing I do every day. Whether it is for my company, my clients or one of the nonprofit boards I sit on, nothing is more satisfying (or important) than creating a strategic road map to ensure the entire organization is focused on the path to success. For nearly […]
by Greg Wilson | November 13, 2019
Today’s reputation economy does not play favorites — activist consumers are turning up the heat online and every organization must be prepared for what that can mean if the tide turns negative. At Curley Company, we understand that the time to create your digital reputation management strategy is well before a crisis hits. Are you […]
by Greg Wilson | November 1, 2019
November 1st is Author’s Day—what a perfect time to discuss a topic that comes across our desk, as public relations professionals, more often than you might expect. Establishing thought leadership is of critical importance for our clients—especially for their C-suite executives. Nothing says ‘thought leader’ more than authoring the definitive book on a trendy business […]
by Greg Wilson | October 3, 2019
“I’m too busy doing what’s already on my plate.” “This is the way we’ve always done it.” “We’re understaffed so we couldn’t even implement a new idea no matter how great it is.” These are the most typical responses we hear when asking association PR teams about their commitment to brainstorming new and different ways […]
by Caitlin Donahue | July 16, 2019
Social media and digital advertising game-changed the way trade associations and organizations communicated and advocated. Measuring impact became easier and more scientific because of key performance indicators (KPIs), such as followers, likes, impressions and reach. Big numbers or “vanity metrics” were the marks of a high performing campaign. But the 2016 election exposed everyone to […]
DOWNLOAD THE E-BOOK
Enter your email address below to download the e-book.
WANT THE LATEST INSIGHTS?
Click the below to subscribe and stay up-to-date.