by Greg Wilson | November 1, 2019
November 1st is Author’s Day—what a perfect time to discuss a topic that comes across our desk, as public relations professionals, more often than you might expect. Establishing thought leadership is of critical importance for our clients—especially for their C-suite executives. Nothing says ‘thought leader’ more than authoring the definitive book on a trendy business […]
by Greg Wilson | October 3, 2019
“I’m too busy doing what’s already on my plate.” “This is the way we’ve always done it.” “We’re understaffed so we couldn’t even implement a new idea no matter how great it is.” These are the most typical responses we hear when asking association PR teams about their commitment to brainstorming new and different ways […]
by Caitlin Donahue | July 16, 2019
Social media and digital advertising game-changed the way trade associations and organizations communicated and advocated. Measuring impact became easier and more scientific because of key performance indicators (KPIs), such as followers, likes, impressions and reach. Big numbers or “vanity metrics” were the marks of a high performing campaign. But the 2016 election exposed everyone to […]
by Jennifer Curley | June 10, 2019
If you’re an association executive, you’ve likely heard the word “thought leadership” thrown around the board room a few times. But what does it actually mean to be a thought leader? Simply put, thought leadership means that you are making yourself and your organization seen and heard in an impactful way by the audiences who […]
by Jennifer Curley | May 28, 2019
Chances are, you’ve seen the term “thought leadership” pop up in your newsfeed or get thrown around your office a few times. But, what does it mean to be a “thought leader?” Going beyond the buzz, thought leadership simply means that you are making yourself and your organization seen and heard in an impactful way […]
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