by Julie Crimmins | July 16, 2019
Social media and digital advertising game-changed the way trade associations and organizations communicated and advocated. Measuring impact became easier and more scientific because of key performance indicators (KPIs), such as followers, likes, impressions and reach. Big numbers or “vanity metrics” were the marks of a high performing campaign. But the 2016 election exposed everyone to […]
by Julie Crimmins | May 20, 2019
Two and a half years ago, I walked into Jennifer Curley’s office in search of a female mentor. As the only woman in leadership at my old firm, I was looking for a successful woman in the industry who could help guide me, serve as my sounding board and assure me that I was on […]
by Julie Crimmins | May 8, 2019
Recently, we surveyed members of a Fortune 500 PAC to identify their benefit preferences and help shape overall PAC communication strategy. The results w ere both surprising and informative and can be useful to any PAC professional. We’ve pulled together the top three key findings, as well as tactics any PAC can incorporate to help […]
by Jennifer Curley | December 4, 2018
by Jennifer Curley | August 28, 2018
In honor of Curley’s “Sweet 16” anniversary, we’ve compiled a list of our favorite Curley memories. From happy hours in D.C. to hustling on the Hill, the Curley Team has shared some happy times. Here’s to another 16 years of Curley field trips, company milestones, and client wins! Spending Time on the Other Side […]
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