by Elizabeth Kadick | September 18, 2018
Social media offers organizations the unique opportunity to utilize engaging content, spread their message and instantly engage with their audiences all in one platform. The challenging part? Getting social right. From lack of engagement to tone-deaf tweets, there are infinite mistakes that could make your social page fall flat with your audience. For those wondering […]
by Grace Ann Brew | July 23, 2018
Interviews and resumes are no longer the means of making a lasting first impression with a new company or client. In today’s digital age the best way to get your foot in the door is to have the most note-worthy LinkedIn page. So in order to practice what we preach, we did a Lunch & […]
by Caitlin Donahue | June 18, 2018
First Video Killed the Radio Star, now it’s winning the internet. Did You Know… One-third of online activity is spent watching video. You’re 53 times more likely to show up first on Google if you have a video embedded on your website. Social video generates 1200% more shares than text and images combined. By 2019, […]
by Jennifer Curley | May 9, 2018
Public trust in the media is low (or so says 90% of what we read on the internet). In DC, where newsfeeds are flooded with politics, policy and excessive clickbait, it’s even worse. For those trying to establish themselves as a trusted source in DC, cries of “fake news” (whether real or unfounded) are creating […]
by Greg Wilson | January 5, 2015
As a Washington, D.C.-based public affairs firm specializing in communications programs supporting government relations and lobbying initiatives, not a week goes by when we don’t find a client, partner or prospect asking us about the impact of social media on reaching congressional staffers: “Should we be using social media to reach congressional offices?” “How important […]