by Alex Hill | September 30, 2026
Public relations is about much more than securing a headline or landing an interview. Strategic communications highlights issues that deserve greater attention, amplifies voices that need to be heard, and inspires people to care and act. The impact of storytelling is why I decided to embark on a career in this industry. My passion for […]
by Ken Buraker | April 30, 2026
In February, my colleague Julie Crimmins wrote about how AI is quietly reshaping the patient journey. Once I read the post, I realized I was no longer just reading about the patient journey. I was living my own. Earlier this year, I was diagnosed with Grade 2 prostate cancer. Thankfully, it was caught early and […]
by Julie Crimmins | March 31, 2026
How to measure who matters in today’s fragmented media landscape For years, communications teams relied on a familiar shorthand: land the story in the “right” outlet and influence would follow. Big legacy brand. Big audience. Big impact. That shortcut no longer holds. The latest layoffs at The Washington Post are only the most visible signal […]
by Julie Crimmins | February 2, 2026
What healthcare communicators need to know as AI becomes the first stop for patient information AI is rapidly becoming the first stop in the patient journey, with millions of Americans using ChatGPT to interpret symptoms, prepare for appointments, and navigate a complex healthcare system. This shift is changing expectations, increasing misinformation risks, and reshaping reputation […]
by Ken Buraker | January 28, 2026
AI is now a primary reader of organizational content, shaping how people discover, understand, and interpret it. To succeed, organizations must balance content that connects with people and content structured for AI systems to interpret accurately. This requires clear narratives, consistent language, structured information, and a renewed focus on human-first storytelling. AI is also an […]
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