by Caitlin Donahue | March 13, 2019
1. Crisis PR for the PAC Brand The importance of building the PAC brand within an organization has never been more important. The anti-PAC movement is afoot – and employee and trade association PACs are under attack from members of Congress and presidential candidates alike. PAC professionals are putting their crisis management hats on to […]
by Jennifer Curley | February 26, 2019
Today’s associations are faced with a number of unique business challenges and limited resources to solve them. Whether your biggest challenge is engaging your members, driving growth, or navigating the world of advocacy in an uncertain climate, strategic communications can help you achieve your objectives. These solutions are flexible and can be implemented in ways […]
by Caitlin Donahue | August 6, 2018
We know running a PAC is no easy feat. Heavy on compliance, it can feel like there isn’t much room for creativity. But more and more, we’re helping clients integrate creative communications tactics to bring their PACs into the digital age. Whether you’re a social media evangelist, or just wading into the shallow end of the […]
by Jennifer Curley | May 9, 2018
Public trust in the media is low (or so says 90% of what we read on the internet). In DC, where newsfeeds are flooded with politics, policy and excessive clickbait, it’s even worse. For those trying to establish themselves as a trusted source in DC, cries of “fake news” (whether real or unfounded) are creating […]
by Jennifer Curley | April 4, 2018
The traditional boundaries between PR, marketing and advertising are gone – especially in Washington, DC. From congressional staff and lobbyists to trade and interest group execs – people are seeking and consuming content from a variety of platforms every day. Good communicators no longer use a siloed approach for their communications strategies. Instead, they capitalize on […]
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