The 3 R’s to Digital Excellence: Right Audience, Right Time, Right Channel

Recently, I lead a virtual presentation in conjunction with MiQ on the value of ensuring digital, particularly programmatic, is integrated into your communications strategy. 

As a former employee of an association, I know first-hand what types of challenges communicators and marketers are faced with, particularly during these challenging times. We took three of these real-life challenges and broke down the digital solutions available for organizations to achieve their objectives. 

We encourage everyone to check out the video to learn more about the current digital landscape, what channels are available to use and strategic ways that organizations can activate them.

Key Takeaways focused on

• Using programmatic media effectively

• Using digital tools to reach target audiences

• Learning what channels are available for activation

• Leveraging digital to inform messaging and communications strategy