Navigating a Crisis in a Social World
by Greg Wilson | November 13, 2019
Today’s reputation economy does not play favorites — activist consumers are turning up the heat online and every organization must be prepared for what that can mean if the tide turns negative.
At Curley Company, we understand that the time to create your digital reputation management strategy is well before a crisis hits. Are you ready?
Build a crisis team. Identify scenarios. Create a crisis checklist. Do you know login credentials for your various social channels?
Practice your response, develop communications templates and build lists of contacts. Review periodically and improve your processes. Take time to breathe, but then get back at it.
Social media as a separate tool is a thing of the past. It is an integral part of any communications strategy and crisis communications is no different. With a solid plan and succinct messaging, you can proactively and positively shape your online reputation by responding to feedback, reviews and criticism before, during and after a crisis.
Be vigilant over what information is out there in the online space when it comes to your organization and be ready to take control of the narrative.
If you’re explaining, you’re losing.
