An Insider’s Perspective on Small Agencies & the Future of PR

Last month, Curley welcomed our newest team member, Associate Vice President Jenny Vince. Jenny comes to Curley from SevenTwenty Strategies and is also a Hill&Knowlton alum. Jenny brings more than eight years of experience working with global corporations, government agencies, national trade associations and nonprofit organizations. We’re thrilled to welcome her to the team!

So what is it about small agencies that make them a great place to work? And what makes Curley Company one of them? Read on for Jenny’s take.

Q: What’s attractive about working for a smaller PR agency?

A:  At smaller agencies, what you see is what you get. You have the opportunity to work with a close-knit team in a more intimate environment that encourages people to share ideas and support each other at all levels. You also get to wear multiple hats and learn all aspects of the business early on. And when it comes to client service, you really get to know your clients and build strong relationships by getting in the trenches with them and having the ability to serve on a small, dedicated team that can focus and prioritize their needs.

Q: What is it about Curley Company that made you think, “This is where I want to work”?

A: Easy – the people. From leadership to junior staff, everyone’s in it together and willing to do whatever it takes to get the job done. Throughout my career I have always sought out opportunities to learn and grow professionally and collaborate with smart, driven people who also know how to have some fun. Curley Company checked all of the boxes, and I knew this was a team I wanted to be a part of.

Q: Where do you see the PR industry going?

A: Digital. With the growth and popularity of non-traditional media spaces that provide real-time content coupled with audiences’ increasingly short attention spans, the appetite for digital content is undeniable. I think we’ll see more and more traditional PR agencies either merge with digital agencies or adapt their services to include digital offerings and expertise in-house in order to remain competitive. All in all, I think an integrated approach to PR campaigns utilizing both traditional and non-traditional tactics will continue to be most successful.

Q: What’s your all-time dream client?

A: I’m a big believer in practicing what you preach. I love working with brands and organizations that are both mission-oriented and innovative in their approach to achieving business goals.

Q: When you aren’t working on PR projects, what are you up to?

A: As a native Washingtonian, I love spending time with my family and friends and try to stay on top of new things popping up in DC—especially in the food scene. I’m also big on travel and always up for an adventure, whether it be scuba diving, skydiving or a 22-mile fundraising hike for Cystic Fibrosis, you can count me in!