Insights

17 Tips for Rebranding

Emma Jekowsky by Emma Jekowsky

When we rebranded last year, we came away with a refreshed brand, a new website, and a lot of lessons learned. We’re not a branding agency, but we did pick up some knowledge about how a small PR firm in particular can tackle a rebrand successfully. When the rebrand process was complete, our President & […]

Podcast discussion with 4Site Interactive Studios

Emma Jekowsky by Emma Jekowsky

Our President and CEO Jennifer Curley sat down with digital creative agency 4Site Interactive Studios for a podcast discussion on executing events in D.C. Jennifer talked with 4Site about how to rise above the noise in a cluttered environment and earn attention for your event.  She also shared various strategies for telling the story of […]

What’s with the Monkey?

Emma Jekowsky by Emma Jekowsky

  ‘We never put a monkey on your back’ is one of the core principles of The Curley Promise to our clients.  Below, our President and CEO, Jennifer Curley, shares her insights on how the idea came about and how it shapes the way we differentiate our agency and deliver for our clients. Q: Where […]

The 13 Worst Mistakes Everyone Makes When Drafting a News Release

Jonathan Rick by Jonathan Rick

What PR agencies can learn from news organizations. The hard drive of every PR pro is crammed full of them. The inbox of every reporter is groaning from them. Even as pundits predict their passing, the market for them in Google AdWords is competitive and costly. What are they? News releases. Unloved but ubiquitous, the […]

The Road to Rebranding

Shelby Barnes by Shelby Barnes

As a strategic communications and marketing expert, when a client asks for my help on a corporate branding project, I’m honored to be part of such an intimate journey. When that client is also an expert in strategic communications and storytelling — like the team at Curley Company — I’m both honored and impressed. I’m […]