Insights

What’s with the Monkey?

Emma Jekowsky by Emma Jekowsky

  ‘We never put a monkey on your back’ is one of the core principles of The Curley Promise to our clients.  Below, our President and CEO, Jennifer Curley, shares her insights on how the idea came about and how it shapes the way we differentiate our agency and deliver for our clients. Q: Where […]

The 13 Worst Mistakes Everyone Makes When Drafting a News Release

Jonathan Rick by Jonathan Rick

What PR agencies can learn from news organizations. The hard drive of every PR pro is crammed full of them. The inbox of every reporter is groaning from them. Even as pundits predict their passing, the market for them in Google AdWords is competitive and costly. What are they? News releases. Unloved but ubiquitous, the […]

The Road to Rebranding

Shelby Barnes by Shelby Barnes

As a strategic communications and marketing expert, when a client asks for my help on a corporate branding project, I’m honored to be part of such an intimate journey. When that client is also an expert in strategic communications and storytelling — like the team at Curley Company — I’m both honored and impressed. I’m […]

Liberal Arts Grads: Apply Here

Jennifer Curley by Jennifer Curley

Spring is in the air, and college students will soon be preparing to walk across the stage and receive their diplomas. The pomp and circumstance associated with graduation day marks the official end of what is arguably the most formative four years of each student’s career preparation. For many, it is the start of a […]

Reaching Hill Staffers: It’s About “Hashtags and Handshakes,” Says Curley Company Survey

Greg Wilson by Greg Wilson

As a Washington, D.C.-based public affairs firm specializing in communications programs supporting government relations and lobbying initiatives, not a week goes by when we don’t find a client, partner or prospect asking us about the impact of social media on reaching congressional staffers: “Should we be using social media to reach congressional offices?” “How important […]