by Caitlin Donahue | September 15, 2020
I recently heard someone say we’ve seen the equivalent of ten years of technological advancement in the last six months. I haven’t fact checked it yet… but I believe it. In between the grim news and dark days, I see glimpses of bright, shiny lights: digital disruptions, warp speed innovations and more and more people […]
by Tina Anthony | July 1, 2020
Recently, I lead a virtual presentation in conjunction with MiQ on the value of ensuring digital, particularly programmatic, is integrated into your communications strategy. As a former employee of an association, I know first-hand what types of challenges communicators and marketers are faced with, particularly during these challenging times. We took three of these real-life challenges and […]
by Greg Wilson | May 20, 2020
Pre-COVID organizations could come up with an idea on a Monday, build and brainstorm upon it throughout the week, sleep on it over the weekend and put it into motion the following Monday. And you could be proud of your team for accomplishing something creative and executable in just one week! This could be anything […]
by Jennifer Curley | May 11, 2020
As you continue to evolve and pivot during this critical time, impactful communication needs to be the cornerstone to your organization’s strategy. Whether it’s a detailed email outlining new processes and procedures, an image on your Twitter handle that details new services, or a heart-felt video for your employees, communication is key right now. As […]
by Jennifer Curley | May 4, 2020
Effective organizations have already begun to pivot. From pick-up trucks to ventilators, copiers to masks, industries across the world are figuring out how to harness the power of positive disruption. The truth is, organizations will need to pivot more than once in the coming months and years and leaders who anticipate and manage impactfully through each pivot will help their organization come out stronger and better. We have seen first-hand through this […]
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