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Tips for Shooting Video at Home

Tips for Shooting Video at Home

Sean Johnson by Sean Johnson | April 7, 2020

At the moment, most of us are stuck at home, can only use the gear we have with us or are a little worried about spending a ton of money on equipment. However, you can still create high-quality videos in a DIY situation. You just need to make sure you pay attention to the key […]

On the Fence About Digital Advertising? Now is the Time to Test.

On the Fence About Digital Advertising? Now is the Time to Test.

Tina Anthony by Tina Anthony | March 26, 2020

The world looks a lot different today than it did a month ago. As citizens are being asked to stay at home, digital usage is skyrocketing.  Facebook’s Instagram and Facebook Live views doubled in a week and Twitter’s total monetizable daily active users is up 23%.  There are more eyeballs than ever online, however ad revenue is down. Marketers […]

2019 has been quite a year!

2019 has been quite a year!

Jennifer Curley by Jennifer Curley | December 17, 2019

2019 was an incredible year! We grew our team, found a new home and never stopped moving forward for our clients. Thank you for helping make this year so memorable.   See you in 2020!

Vanity Metrics Are Out, Actionable Metrics Are In

Vanity Metrics Are Out, Actionable Metrics Are In

Caitlin Donahue by Caitlin Donahue | July 16, 2019

Social media and digital advertising game-changed the way trade associations and organizations communicated and advocated. Measuring impact became easier and more scientific because of key performance indicators (KPIs), such as followers, likes, impressions and reach. Big numbers or “vanity metrics” were the marks of a high performing campaign. But the 2016 election exposed everyone to […]

The Value of Mentorship | Happy 40th PLEN!

The Value of Mentorship | Happy 40th PLEN!

Caitlin Donahue by Caitlin Donahue | May 20, 2019

Two and a half years ago, I walked into Jennifer Curley’s office in search of a female mentor. As the only woman in leadership at my old firm, I was looking for a successful woman in the industry who could help guide me, serve as my sounding board and assure me that I was on […]