by Caitlin Donahue | February 28, 2018
The short answer? Everything. With news of Russia’s interference in the 2016 election and hollers of “fake news” coming from both sides of the aisle, social media platforms have been forced to do what they do best: evolve. Mark Zuckerberg made a resolution earlier this year to “Fix Facebook” by “…making sure that time spent […]
by Greg Wilson | April 19, 2017
The recent and ongoing United Airlines PR crisis provides a valuable lesson for all companies in assessing their crisis vulnerabilities and level of preparedness, especially in the age of social media. Yes, the United crisis is ongoing–it’s not over yet for our friends that fly the friendly skies. They have one or more lawsuits still […]
by Jonathan Rick | March 24, 2016
What PR agencies can learn from news organizations. The hard drive of every PR pro is crammed full of them. The inbox of every reporter is groaning from them. Even as pundits predict their passing, the market for them in Google AdWords is competitive and costly. What are they? News releases. Unloved but ubiquitous, the […]
by Greg Wilson | April 2, 2014
The call usually comes at the end of the day. Sometimes it’s a voicemail message left in the wee hours of the morning that we retrieve at first light, around 6:00am. It always sounds the same, something like: “Houston, we have a problem.” And so begins a relationship with a new client seeking our crisis […]
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