Aspen Dental

An award-winning nationwide campaign to enhance reputation among stakeholders

Since 2013, Curley has worked with Aspen Dental to create and implement a community service program, “Day of Service,” which provides free access to oral healthcare for U.S. military veterans. Day of Service has become a cornerstone of Aspen Dental’s culture, donating $26+ million in dental care to 33,000+ veterans and families to date. Each year, Curley executes an integrated campaign that combines earned media with social, owned, and paid media to drive positive reputation for the organization. Our results were recognized by PRWeek as the Best Integration Into Culture category at the 2022 PRWeek Purpose Awards.