The 3 R’s to Digital Excellence: Right Audience, Right Time, Right Channel

by Tina Anthony | July 1, 2020

Recently, I lead a virtual presentation in conjunction with MiQ on the value of ensuring digital, particularly programmatic, is integrated into your communications strategy.  As a former employee of an association, I know first-hand what types of challenges communicators and marketers are faced with, particularly during these challenging times. We took three of these real-life challenges and […]

On the Fence About Digital Advertising? Now is the Time to Test.

by Tina Anthony | March 26, 2020

The world looks a lot different today than it did a month ago. As citizens are being asked to stay at home, digital usage is skyrocketing.  Facebook’s Instagram and Facebook Live views doubled in a week and Twitter’s total monetizable daily active users is up 23%.  There are more eyeballs than ever online, however ad revenue is down. Marketers […]