11 Company Pages That Do Twitter Right

Social media offers organizations the unique opportunity to utilize engaging content, spread their message and instantly engage with their audiences all in one platform.

The challenging part? Getting social right.

From lack of engagement to tone-deaf tweets, there are infinite mistakes that could make your social page fall flat with your audience. For those wondering how to effectively engage social audiences, here are the Curley Team’s 11 favorite pages to follow for some social media inspiration.

1. Wendy’s

“Wendy’s knows how to use witty copy to quickly respond to customers and mitigate any potential crises or complaints while sticking to their voice.”

– Elizabeth Kadick, Associate VP

2. Merriam-Webster

“Whoever runs this account is very good at their job. They’ve taken a boring topic and made it relevant and intriguing.”

– Stefani Alexander, Account Supervisor

3. Milk Bar

“Their concise, funny copy combined with bright (and tasty) imagery always draws my eye when I’m scrolling through my newsfeed!”

   – Annie Williams, Account Associate

4. Capital Weather Gang

“Capital Weather’s frequent updates and incisive analysis make them my go-to weather source for the D.C. area. They know how to use social to stay on top of a crisis and reach their viewers quickly.”

– Greg Wilson, Senior VP

5. Netflix

“By turning their content into funny, relevant memes, Netflix effectively keeps their audience engaged with their social feed as well as with their content offerings.”

– Grace Ann Brew, Account Associate

6. Sweetgreen

“They use compelling visuals to tell their story and always strike the right balance of informative yet playful. They use the channel as a relationship builder by engaging with partners, suppliers and customers in an authentic way.”

– Caitlin Donahue, Senior VP

7. WWF

“WWF’s use of short, informative video does a great job of spreading their message in a memorable way and transforming viewers into advocates.”

– Jenny Vince, Associate VP

8. AdWeek

“They always fill my Twitter feed with new content. From memes to GIFs to emojis, they know how to make their audience take a second look!”

– Kiersten Hizak, Assistant Account Associate

9. Vitaminwater

“Vitaminwater engages their audience with colorful graphics, humorous video content and creative copy all while remaining focused on the product.”

– Alex Ponvert, Intern

10. Whataburger

“Their tweets are always simple yet funny and filled with pop culture references. They know how to make their audience laugh in less than 280 characters.”

– Caroline Catlin, Intern

11. Curley Company

“This pick is completely self-serving, but I love seeing how our social strategy and voice are constantly evolving.”

– Jennifer Curley, CEO and President