Next-Generation PR

The traditional boundaries between PR, marketing and advertising are gone – especially in Washington, DC.

From congressional staff and lobbyists to trade and interest group execs – people are seeking and consuming content from a variety of platforms every day. Good communicators no longer use a siloed approach for their communications strategies. Instead, they capitalize on an ever-evolving and diverse spectrum of earned, owned and paid opportunities to influence audiences.

Check out Curley Company’s best practices for integrated communications in our new e-book: “Next-Generation PR.” We review a range of topics – from targeting and planning to content and optimization.

WELCOME TO THE NEXT GENERATION OF PR. CLICK HERE TO DOWNLOAD THE E-BOOK.