Establish a Nationally Recognized Brand in the Crowded D.C. Market
As a regional leader in the construction industry for more than 75 years, Hoar Construction decided to bring their principled expertise to the nation’s capital and open a Washington, D.C. office. Faced with a highly saturated construction market, Hoar Construction approached Curley Company to support the launch of their new office and establish their reputation as an industry leader in Washington.
We designed and executed a two-pronged campaign – “Let’s Build Something Monumental” – to engage both the local (D.C.-metro area) and internal/trade audiences. Leveraging our messaging and content strategy capabilities along with our strategic event-planning prowess, we created a campaign to saturate Hoar’s key audiences in the Washington, D.C. market with as much “buzz” about the client as possible. In doing so, we showcased the experience and expertise of their Washington, D.C. team to the market and to the media, and laid the foundation for continuous, successful marketing efforts by building initial awareness of the Hoar Construction name and the significance of its brand in the Washington business, construction and building trade communities.
Curley Company built and managed an external communications campaign targeting Washington, D.C., national and Hoar market media covering general business, building, construction and associated trade publications. In addition, we planned and executed multiple events to help launch Hoar in the D.C. market, including the company’s first Washington, D.C. Open House event, held at the cutting-edge event space, The Flying Bridge, and their first Washington, D.C. groundbreaking event, which celebrated the construction of Elysium Fourteen, a high-end, nine-story apartment building in the heart of 14th Street.
Curley Company secured coverage of Hoar Construction’s arrival in Washington and their subsequent projects in prominent D.C. and industry media outlets, including The Washington Post, Washington Business Journal, Construction Dive, and Bisnow.
Through calculated messaging, traditional and social media efforts, and a strategic open house event, Curley Company helped position Hoar Construction as a successful company in growth mode coming to construct the next generation of buildings in Washington.