Inova Health System

Elevated Inova’s reputation as a world-class health system among stakeholders through thought leadership, media strategy and community support initiatives

Inova, a multi-billion-dollar nonprofit health system, partnered with Curley to elevate its reputation as a world-class health system among stakeholders. Leveraging the hospital system’s deep bench of experts, Curley has executed a media strategy to secure national, trade and local/regional coverage during the COVID-19 pandemic and beyond.

Focusing on a values-driven news engine approach, the program has secured more than 3,000 media hits for hundreds of spokespeople over the past three years, with placements including CNBC, NBC Nightly News, NPR, The Washington Post, USA Today, Modern Healthcare, Becker’s Hospital Review, Fierce Healthcare and more.

Curley is also partnering with Inova to support its earned media goals across a variety of strategic initiatives including an upcoming rebrand launch, community support initiatives like the Pride Clinic launched in 2022 to support the LGBTQ+ patients, and hospital service and facility expansions.