Responsibility.org

Curley Company Implements Nation-Wide Reputation Campaign for National Nonprofit.

For more than a decade, Curley Company worked with The Foundation for Advancing Alcohol Responsibility (FAAR), the non-profit arm of the liquor manufacturers, to promote their reputation among stakeholders including Attorneys General, Members of Congress and strategic partners, Curley Company worked as a trusted partner to assist FAAR with a variety of communications needs, from stakeholder relations to strategic event development, logistics and execution as well as media relations, content creation, social media support and strategy. In addition, we acted as a spokesperson for the Foundation with the media and elected officials nationwide.

For example, Curley Company helped FAAR create and implement a multifaceted communications strategy around their Ask, Listen, Learn program and events. In this role, we served as the communications liaison and spokesperson for VIP attendees and speakers, including Members of Congress, Attorneys General and celebrity athletes, such as Olympic champions Apolo Ohno, Aly Raisman and Ashley Wagner, and we also handled all the event logistics.

To maximize the effectiveness of these events and extend the conversation beyond the day and location of the event, Curley Company worked with FAAR to develop a communication strategy designed to boost online conversations and drive engagement in the social media landscape. We strategically crafted messages based on segmented audiences, identified and engaged influencers; and shared relevant content before, during and after each event. Adding a social media component to each event helped to extend FAAR’s story and continued the important Ask Listen Learn conversation on Twitter and Facebook.

Ask Listen Learn has become the most widely distributed alcohol education program of its kind. Through the Ask Listen Learn program, Curley Company has helped FAAR spread their message to millions of students and parents in every state across the country and in doing so we engaged the stakeholders who matter most to FAAR and the liquor manufacturers and enhanced the industry’s reputation with this important audience.