The Century Council is now The Foundation for Advancing Alcohol Responsibility (FAAR)!




Curley Company is so proud to support the Foundation for Advancing Alcohol Responsibility (FAAR) during this exciting time in their organization’s history! FAAR (formerly the Century Council) remains one of Curley Company’s longest client partnerships, and we are so proud to continue working with FAAR in their fight to eliminate drunk driving and underage drinking.

We love that the new name expresses clearly the mission at the heart of the organization and we’re confident that the Foundation for Advancing Alcohol Responsibility will truly Go FAAR in their work to encourage alcohol responsibility.

Click below to check out FAAR’s video, ‘Making of the FAAR Brand!’


What’s Keeping YOU Up at Night?


The call usually comes at the end of the day. Sometimes it’s a voicemail message left in the wee hours of the morning that we retrieve at first light, around 6:00am. It always sounds the same, something like: “Houston, we have a problem.”

And so begins a relationship with a new client seeking our crisis communications counsel.

The first few minutes we spend with a client are hardly enlightening. There’s usually a lot of word-pulling and sugar-coating on every syllable. “Well … you see … it’s not really that big of a deal … but some people seem to think…”

Nobody ever likes to tell it like it is, especially when it’s bad news; really bad news. That’s why we have one question we love to ask, to get to the heart of the matter: “Tell us, what’s keeping you up at night?”

Then comes the big sigh, the shoulders begin to sag, the tension in the forehead magically begins to ease. The other shoe finally drops. Now we’re getting down to it – the nitty-gritty. What comes next is usually a full blown confession, warts and all, of what happened, why it’s bad, and the fears. Oh, the fears of everyone, including the spouse of the person telling the story, come pouring out. We get a full detailed description of the elephant in the room, and what he’s been up to for the last 24 hours!

Last week, POTUS got the chance to tell us what keeps HIM up at night. And I must admit, what’s keeping him up at night, with regard to national security and terrorism, would be pretty high up on my list too. As a current Washingtonian, part of me has a similar fear about a similar issue happening here at 18th & K Streets. But as a native New Yorker, I completely understand the ramifications of such a catastrophic event in NYC. Or LA, Chicago, or even a dozen other tight, heavily populated business/residential megalopolises.

Take five minutes and consider this: “What’s keeping YOU up at night?” If the answer is “nothing, I’m sleeping like a baby” then good for you, keep on truckin’. But if you are often awake at night, playing with that Rubik’s cube in your mind, then you have a little crisis work to do with your own life. Same holds true for your company. And in either case, it might be time for a little help, or at least find a trusted soul with whom to chat about it.


“I Was Told There Wouldn’t Be Any Math!”



You hear it in the halls of every PR firm, and as a recent PR Daily article indicates, it is a well-known stereotype of our industry: we don’t like math. While that may be true, it is wholly untrue to believe math isn’t important to public relations.

In fact, there is a great deal of math in PR. Budgets, for one, are clearly loaded with math. If you can’t multiply a billing rate times an estimated monthly amount of time … in your head … quickly and accurately … then get out of the biz (or find a business manager who can, and never let him or her go on vacation. Ever!)

Timesheets are math. I spent 15.25 hours at lunch this month—is that bad? No, it isn’t.

And what about expenses? 792 miles at $.56/mile = $443.52. Is that really enough to cover the gas plus a little “wear & tear” such as an oil change or a radiator flush? Yes, it should be.

If you manage events, then numbers are all around you. Each table fits eight guests, and we have 17 tables, but the stemware we ordered comes by the gross. Will one gross be enough? Yes, it will.

And let’s not forget about P&L? If you’ve been in the PR business for at least five years, and P&L isn’t in your vocabulary yet, tighten up your resume!

In my experience, the best PR people know their numbers very well. They embrace math, especially as it relates to the business of PR. At Curley Company, we love the math in PR – for events, for fundraising and for public relations. And while that may be heresy among the PR pro masses, it just makes for good business.

By the way, I minored in math in college. Go figure…