Tina Anthony, Senior Vice President, Head of Digital, is a strategic communicator with over 15 years of experience spanning traditional and digital public relations and public affairs, delivering high-impact solutions that engage audiences across multiple channels including social media, video, podcast and web.
At Curley Company, Tina oversees digital strategy for a number of clients. She partners with clients to establish, grow and advance their reputation, brand and causes through digital storytelling, advertising and community engagement. Her passion lies in digital advocacy and finding the right tools to ensure her client’s goals and objections are being reached. She is constantly looking for the latest trends in advocacy and staying current on what is successful in this space.
She has a strong focus in content strategy and development, having guided trade associations and corporate communications content creation campaigns in a variety of sectors, most recently in consumer technology and corporate branding.
Prior to Curley Company, Tina spent seven years at the Consumer Technology Association (CTA), the US trade association representing more than 2,200 consumer technology companies which owns and produces CES® – The Global Stage for Innovation. At CTA, she built the award-winning social media strategy for CES, the world’s largest technology event and the largest annual North American tradeshow. Tina created and developed the digital presence for CTA and CES, strategically delivering the association’s key messages and brand value to various audiences by launching new channels and experimenting with different digital tactics to deliver content. Tina also created and built the CES Podcast, CES Tech Talk. As Executive Producer of CES Tech Talk, she creatively sourced content and C-level guests while promoting and distributing the podcast. Pandora selected CES Tech Talk as one of the first podcasts available for streaming and it is still currently available wherever podcasts can be found.
Before joining the CTA, Tina sharpened her digital and social media skills working on a wide range of clients for agencies. She served as a Senior Account Executive in the Washington office of Ketchum, a global communications consultancy. For her client ConAgra, Tina was part of the team that developed the Progressive Coupon®, a program that won the 2012 PR Week Honorable Mention for Best Use of Social Media and Digital and was a finalist for a 2012 SABRE Award. Tina also created social and digital media programs, including original YouTube content and Twitter promotions.
Tina is a graduate of Marquette University with a degree in both broadcasting and electronic communications and English. She lives in Arlington, VA with her husband and son.
Tina’s favorite place in Washington is the National Museum of Natural History, particularly visiting the mineral and gem collection with her son.