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Media Strategist

At Curley Company, we love nothing more than to bring cutting-edge, digital solutions to our client’s problems. We are looking for a talented Media Strategist to join our growing team. The ideal candidate is smart, enthusiastic, curious, and willing to take risks. She/he/they will have the skills needed to support and run digital and paid media campaigns and create compelling written, visual, and digital content for a diverse group of clients.

ABOUT THE POSITION

Responsibilities:

  • Act as a day‐to‐day earned media strategy lead on a variety of clients
  • Serve as client’s daily media contact and act as overarching client lead when appropriate; address client issues thoughtfully and effectively
  • Plan, coordinate, execute and maintain earned media campaigns that achieve clients’ business and communications goals, including collaborating on integrated editorial calendars
  • Manage media projects while anticipating challenges and client/internal team needs, and working with cross‐functional teams
  • Have proven ability to pitch and secure media in local markets and national (print, broadcast and radio) outlets
  • Have established relationships and contacts at national print and online outlets
  • Generate story ideas and topic angles, oversee team in developing media materials, and pitch media to land earned coverage
  • Recommend media opportunities to account teams for their client to gather information proactively and in a timely manner to share with teams
  • Deliver high-quality written content, ability to write media releases, fact sheets, pitch notes, client correspondence, media lists, Q&As, LTEs, op‐eds and reports that are client-ready
  • Understand industry issues that directly and indirectly affect clients, and analyze and distill meaningful insights from media coverage
  • Analyze and report on earned campaign metrics, optimizing outreach strategies in real-time and making recommendations to clients about how to improve quality and quantity of placements
  • Maintain and monitor earned media clips for clients, including monitoring real-time media trends, coverage themes and reporter movements
  • Serve as a core team member in the Curley Media Center of excellence, including collaborating to build reporter relationships, maintain media resources and build media competencies on behalf of the Curley team
  • Demonstrate behaviors consistent with Curley’s values

 

 Personal characteristics:

  • Demonstrated ability to work in a deadline‐driven, entrepreneurial, relationship‐based environment with changing business priorities
  • Ability to handle multiple projects simultaneously and prioritize them appropriately
  • Thrive in and contribute to a positive and highly collaborative culture
  • Excellent written and verbal communication skills
  • Passion for storytelling and content development
  • Quick thinker and problem solver
  • Attention to detail
  • Curious and looking to learn

 

 Qualifications: 

Any combination of education and experience providing the required skills and knowledge for successful performance would qualify. Typical qualifications would be equivalent to:

  • Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing or a related field preferred
  • 5‐7 years of experience in media strategy/media relations required, with earned media experience
  • Experience in implementing earned and earned media strategies to achieve client objectives
  • Excellent written, verbal and interpersonal communication skills
  • Experience with earned media analytic tools preferred
  • Experience and interest in public affairs, earned media, politics, government and/or advocacy

 

ABOUT THE COMPANY

Curley Company is committed to improving the diversity of our team. While not a minimum or mandatory qualification, we strongly encourage candidates of color, women, people from low-income backgrounds, any intersections of these identities, and other communities that have been historically underrepresented, to apply for this role.

 

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Position: Media Strategist

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