by Caitlin Donahue | March 13, 2019
1. Crisis PR for the PAC Brand The importance of building the PAC brand within an organization has never been more important. The anti-PAC movement is afoot – and employee and trade association PACs are under attack from members of Congress and presidential candidates alike. PAC professionals are putting their crisis management hats on to […]
by Sean Johnson | January 7, 2019
In the digital age, organizations need to remember that your audience doesn’t just hear your message, they see it too. Brand aesthetic is a vital element of brand identity that often goes overlooked. An image that speaks to your audience can make all the difference between a user clicking on your content or scrolling […]
by Greg Wilson | October 30, 2018
Surprise litigation, product liability, data breach, congressional oversight, workplace misconduct, fraud, federal rules violations, technological failure, a groundswell of social media backlash – each one incites a different fear factor. In the blink of an eye, years of trust carefully built can vanish. At Curley Company, our approach to crisis communications is simple: No surprises. […]
by Elizabeth Kadick | September 18, 2018
Social media offers organizations the unique opportunity to utilize engaging content, spread their message and instantly engage with their audiences all in one platform. The challenging part? Getting social right. From lack of engagement to tone-deaf tweets, there are infinite mistakes that could make your social page fall flat with your audience. For those wondering […]
by Jennifer Curley | August 28, 2018
In honor of Curley’s “Sweet 16” anniversary, we’ve compiled a list of our favorite Curley memories. From happy hours in D.C. to hustling on the Hill, the Curley Team has shared some happy times. Here’s to another 16 years of Curley field trips, company milestones, and client wins! Spending Time on the Other Side […]