Aspen Dental Management, Inc.

Curley Company Manages Reputation Campaign for Health Care Services Company.

Curley Company executed an audience-driven stakeholder engagement campaign for Aspen Dental Management, Inc., a growing health services company with a disruptive delivery model for patient care with more than 500 locations nationwide. The client hired Curley Company to develop a multi-state stakeholder outreach program designed to educate regulators, including attorneys general and legislators, on the benefits of their unique business model and to address misconceptions of their business practices.

Curley Company executed a strategic reputation management campaign designed to help the client build relationships with decision makers and influencer communities. Elements of this campaign included stakeholder mapping, content creation, stakeholder engagement, a national road show, public affairs, and crisis communications.