Create Visibility and Support for a Congressional Initiative
The Government Transformation Initiative (GTI) had a unique opportunity during the 2013 “Reinventing Government” hearing to introduce to Congress and the public their solution to government inefficiency: the statutory creation of a Government Transformation Commission. Curley Company created tailored messaging and collateral that crafted a compelling and accessible narrative around government efficiency. We developed a targeted media list, drafted media alerts and press releases, pitched on-target press and coordinated media opportunities.
Curley Company continued to conduct media outreach post-hearing and developed media partnerships to establish Former U.S. Comptroller David Walker and the GTI as experts. To support the messaging and media efforts, Curley Company developed a comprehensive social media plan to amplify GTI’s online presence and gain third-party support. The Curley Company plan resulted in coverage for GTI in outlets such as FOX Business News, National Journal, Federal Times, Washington Biz Journal, Federal News Radio, Bloomberg BNA and Federal Computer World.
Since the hearing, two bills have been introduced which support the GTI vision for government transformation.