Five PR Lessons from the Musical “Hamilton”
You may know Alexander Hamilton as the face of the $10 bill, but the founding father without a father also had a serious knack for public relations. Here are the top five lessons we learned from the musical inspired by his life:
- “Who tells your story?” Thoughtfully crafting compelling messaging and a powerful narrative can propel your organization’s legacy.
- “The room where it happens.” When the stakeholders that matter most to your organization are making decisions, you want to have a seat at the table.
- “Do not throw away your shot.” In a moment of crisis, having a strategic response at the ready is critical to setting the record straight.
- “Your reputation precedes you.” Your reputation can make or break your organization’s success. Tell your story before someone else tells it for you.
- “Let’s get this guy in front of a crowd.” Sharing the hard-won wisdom you have earned can help position you as a thought leader among your organization’s key influencers.