Liberal Arts Grads: Apply Here

Spring is in the air, and college students will soon be preparing to walk across the stage and receive their diplomas. The pomp and circumstance associated with graduation day marks the official end of what is arguably the most formative four years of each student’s career preparation. For many, it is the start of a grand journey. Who knows what’s next? Fellow liberal arts graduates, here is what you should do with that diploma: Come work for a public relations firm!

In the public relations field, we delight in the attributes of the liberal arts graduate, newly minted each May with a great understanding of how to learn, how to connect, how to solve problems, and how to succeed. And that’s precisely what our firm, and many other successful PR firms, desperately need.

Consider what a successful liberal arts student has accomplished by graduation. The liberal arts grad has superior writing skills and communicates well with both peers and persons in authority, often thanks to experience as a leader on campus. She (or he) has become comfortable voicing her opinion and understands how to make herself heard. She can move easily from history to applied mathematics, from research to writing, and from speaking to spreadsheets.

Increasingly these grads have spent a semester abroad or a year immersed in another culture. They may have tutored their peers, competed in athletics or participated in the arts, and given tours to potential students all in the same week. These new grads value diversity and understand its importance for teams to effectively operate in the workplace.

The liberal arts grad can interview with confidence, borne of interpersonal skills practiced in small-sized classes and student-faculty working groups. She’s done her homework. She comes to us with the makings of a strong personal brand that was formed on campus, but now is eager to test it in the real world. This is who we seek. She gets the job because she has earned it.

In our business, each day requires a new skill set to achieve our goals–and no two days are ever alike. Those that flourish at our firm are the modern day Renaissance men and women of their time, possessing wide-ranging talents that cross multiple disciplines of study. Liberal arts graduates: Apply here.

Jennifer Curley, St. Lawrence University ’90, is President & CEO of Curley Company, as well as a member of the St. Lawrence University Board of Trustees. Greg Wilson, Hamilton College ’89, is Senior Vice President and Creative Director at Curley Company.